TikTok stars are as much household names as the brands they partner with, and they created some of the biggest cultural moments in 2021. This project highlighted 14 of TikTok’s most-watched collaborations between creators and brands in a series of videos and portraits, and a coffee table book cementing their stamp on internet history.

The second iteration of Breitling’s movie star ambassador campaign, featuring a new line of chronograph watches worn by Brad Pitt, Charlize Theron, and Adam Driver. Photography and social videos shot in New York to supplement the original campaign creative shot in LA.

The brand identity toolkit for Waldorf Astoria’s global destination brand needed a refresh that could bring the same timeless elegance of the original New York City hotel to the other locations.

The toolkit we created elevated the existing brand with a few key updates: illustrations that celebrated the architecture of each property, a color suite that could move with each guest touchpoint, and a refined verbal system that felt flexible enough for global audiences and bespoke enough to be Waldorf — right down to the naming of each hue, like Peacock Blue.

In the time of Covid-19, work habits changed for everyone. Makeup priorities shifted toward on-camera looks that were simple for the work-from-home crowd.

Similarly, video production had to adjust to accomodate social distancing. In this digital project, Niki Taylor holds the camera herself to deliver her performance, which feels familiar for so many women who take video calls in both their personal and professional lives.