LeVERDEN
A window to wellness.
This brand identity project launched a global beauty and wellness brand that utilizes ingredients from South Korea and Europe.
From naming the brand and creating the voice, to designing the “portal” motif, the core pillars of the identity were informed by ancient practices that have been passed down from generation to generation. Minimal and luxurious, modern while rooted in history, and above all, calm.
Leverden
Derived from the word verdens in Nordic languages, meaning “of the world” — this brand’s namesake connotes a sense of belonging and connection to Earth. Also reminiscent of verdant, it is meant to signify green, lush vegetation and abundance.
