Storyteller, reputation-builder, Idea Person™

Hridi Kamal is a creative director and writer specializing in full-scale narrative architecture, editorial strategy, and community growth. She has written and consulted for a wide range of global brands, small businesses, and startup founders. Her creative leadership and production experience spans tech, lifestyle, finance, and luxury categories.

📍Based in New York City

Work with Hridi

TUMI_BC_2021_Lifestyle_Voyager_Gala_Hiking_Backpack_72DPI_RGB.jpg

TUMI_BC_2021_Lifestyle_AlphaBravo_Ski_Snowboard_Duffle_72DPI_RGB_v2.jpg

TUMI_Alpha_Bravo_Lando_Navigation_Backpack_2_RGB_72.jpg

TUMI_Alpha_Bravo_Lando_Navigation_Backpack_3_RGB_72.jpg

TUMI_BC_2021_Lifestyle_AlphaBravo_Survivalist_Backpack_72DPI_RGB.jpg

Love Better store.jpeg

hims-hers-compounded-semaglutide-glp1-inc_543998_k3gaw2.webp

sharp words

—

keen eye

—

big thinking

—

great taste

○

hello@hridikamal.com

○

sharp words — keen eye — big thinking — great taste ○ hello@hridikamal.com ○

Select Work

Hims & Hers ◦ American Express ◦ TUMI ◦ PatBo x TRESemmé x NYFW ◦ Spring Studios ◦ Leverden ◦ illy caffé ◦ MADE x PayPal ◦ Citibank ◦ Samsung🔒 ◦ One Love — Cannes Lion Winner ◦ Subway ◦ Rachel Ray Nutrish ◦ Goodnight Earth ◦ AWAY🔒

Services

Creative Direction

Copywriting

UX Writing

Long-form Content

Brand & Content Strategy

Verbal Identity & Naming

Voiceover

Marketing Consulting