Hims & Hers
Announcing MedMatch & EMR
Designed for both investor and consumer audiences, these announcements moved beyond technical explanation to highlight real-world impact: a more responsive, data-informed healthcare experience that feels seamless on the surface and deeply considered underneath.
Both announcements resulted in stock price-increases, greater investor interest, and more medical provider loyalty for Hims & Hers as a tele-health platform.
This storytelling involved collaborating with executives in every department and translating complex infrastructure into clear, compelling narratives for PR spotlights.
MedMatch AI
A proprietary tech stack, based on patient data, that allows recommendations, medication interactions, and more personalized patient experiences.
EMR
“Electronic Medical Record” system, bespoke to Hims & Hers, that creates a more frictionless experience for healthcare providers.
By reducing repetitive tasks and keeping patient information easily accessible, providers can spend more time with patients and give even more personalized care.
Both videos were a huge cross-functional effort that went from research, to concept, to shoots, to edits, to final delivery at the company’s earnings call in three weeks.
Copywriting involved interviewing all stakeholders (mostly tech folks), writing long-form scripts with multiple executive speaking roles, writing storyboards, creating microcopy for all visual assets, and supervising the edits and motion graphics.
