Hims & Hers
The Hims Group Chat
An unscripted “first search” YouTube series that brought real men and women together for 10 episodes featuring games, fire pit- style conversations, and hot takes on sexual health and hair loss.
In a YouTube-native format and voice, we spoke to men’s most common searches on the internet with a cast that relate to and represent the Hims audience.
The first series of its kind for Hims, this comedic content boosted discoverability and internet “street cred” by giving people the best of both worlds: fun, watchable content backed up by medical expertise.
Creating this series involved casting real people who were comfortable having candid conversations on camera, resulting in several viral videos and tons of clip-able moments.
Copywriting included ideating and naming interactive games inspired by modern text conversations and brought to life in a “70’s talk show” visual style.
And we when we prompted our guests with questions about men’s health, our doctors could chime in with real answers and medical know-how.
Charming supers and tongue-in-cheek facts supported our cast members while they discussed taboo topics.
