Hims & Hers
Med-ucation Engine
Boosting Hims & Hers credibility and authority in medical knowledge with long-form guides to most common medical conditions, thoroughly researched and presented by doctors.
These videos supplement blog content and answer for customers’ most-researched topics and frequently asked questions relating to conditions in the major categories for both brands: sex, hair, weight loss, and mental health.
Narrative Architecture · Voice & Tone · Creative Strategy · Concepts · Scripts · SEO / GEO · YouTube Content · Briefs · On-Set Direction · Video Edit Supervising · Team Management
The Hers Podcast
A flagship thought leadership podcast created to meet women where they are—with honesty, nuance, and authority. Hosted by the Hers’ Chief Medical Officer, the show brings together expert voices to unpack the health questions women are too often left to navigate alone. Framed as an ongoing conversation rather than a campaign, the podcast positions Hers as both a trusted guide and a cultural participant.
Alongside the podcast identity and content strategy, this project also belongs to a larger initiative to build the Hers media narrative architecture and tone of voice for all future Hers media.
Medical Condition Guides
Long-form content that earned the “Trusted Medical Source” badge on YouTube.
More than 12 long-form video guides were written to provide a more accessible resource for common medical conditions, with thoroughly vetted information, presented by Hims & Hers doctors and boosting overall credibility.
These videos supplement blog content and answer for customers’ most-researched conditions in the major categories for both brands: sex, hair, weight loss, and mental health.
SEO Explainers
Over 200 videos that more than tripled website traffic and YouTube channel views.
These videos were scripted to answer the most commonly searched questions around our product offerings and related medical concerns. Designed to support important blog articles, the explainers increased time spent on Hims & Hers websites and boosted cross-channel traffic.
Publishing a variety of animation-only and doctor-on-camera formats allowed these videos to double as YouTube shorts and social content as well.