One Love

#LoveBetter Pop-up Shop

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This pop-up shop taught people how to recognize harmful, often-excused behavior and to practice better habits in their relationships with loved ones. Each “gift” represented an important lesson.

The success of the shop and the buzz from the campaign resulted in hundreds of email signups and thousands of dollars of donations to the One Love nonprofit.

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Ideating and naming each “gift,” writing taglines and product copy, the landing page, and educational website content.

Copywriting included the experiential concept, merchandise displays and storefront copy, “shopper” reaction prompts…

Press