Launch of the weight loss category across Hims and Hers, building a cohesive content ecosystem designed to support users at every stage of their journey:

• Go-to-market assets

• How-to and safety videos

• Fitness programming

• Nutrition and recipe content

• Eating pattern and mental health content

• PDPs and immersive landing pages

• Interactive weight loss tools

This work reframed weight loss as a holistic, guided program rather than a single product offering. The result is a unified platform experience that personalizes weight management care and is now the most profitable category among Hims & Hers offerings.

A flagship thought leadership podcast created to meet women where they are—with honesty, nuance, and authority. Hosted by the Hers’ Chief Medical Officer, the show brings together expert voices to unpack the health questions women are too often left to navigate alone. Framed as an ongoing conversation rather than a campaign, the podcast positions Hers as both a trusted guide and a cultural participant.

Alongside the podcast identity and content strategy, this project also belongs to a larger initiative to build the Hers media narrative architecture and tone of voice for all future Hers media.

Collaborating with executives and translating complex infrastructure into clear, compelling narratives for PR spotlights. Designed for both media and consumer audiences, this storytelling moved beyond technical explanation to highlight real-world impact: a more responsive, data-informed healthcare experience that feels seamless on the surface and deeply considered underneath.

An unscripted “first search” YouTube series that speak to men’s most common searches on the internet.

The Hims audience is men, primarily aged 35-50, who are looking for medical knowledge with a more friendly, modern approach. This comedic series boosts the brand’s discoverability and internet “street cred” by giving people the best of both worlds: fun, watchable content backed up by medical expertise.

Boosting Hims & Hers credibility and authority in medical knowledge with long-form guides to most common medical conditions, thoroughly researched and presented by doctors.

These videos supplement blog content and answer for customers’ most-researched topics and frequently asked questions relating to conditions in the major categories for both brands: sex, hair, weight loss, and mental health.

Over 200 videos that more than tripled website traffic and YouTube channel views.

By maximizing expertise and education, while testing a variety of formats, this content makes dense blog articles more easily accessible and reaches many more eyes than written content alone. Doubling as YouTube shorts, these videos act as more upper-funnel acquisition for the blog and products, further establishing Hims & Hers as a reputable and reliable source of medical information.