TUMI

Life in forward motion.

 

To adapt to a new class of travelers that have moved away from their previous business consultant persona, TUMI has shifted its focus to a more adventurous audience that considers themselves multi-talented, globally-minded, and driven to pursue their own definitions of success.

A global 360° campaign appearing all over Europe, North America, and APAC markets, this story is told in four chapters and highlights brand ambassadors that are truly going places.

 
 

Chapter 01: Lando Norris

Chapter 02: Son Heung-Min

Chapter 03: Anthony Ramos

Chapter 04: Gracie Abrams

 
 
 
 
 
 

TUMI

Made to move.

 

A global 360° brand campaign that features a larger shift in the TUMI brand voice, speaking to travelers who display equal athleticism in striving for their professional and personal goals.

This concept blends environments both imagined and real to reflect the audience’s rich inner worlds and sense of drive.

 
 
 
 

TUMI

Game on.

 

A digital campaign featuring performance gear created for the E-Sports generation. The collection and the campaign touted sleek, adaptable, future-forward pieces for a robust gaming community that includes professional players and leisure gamers alike.

Inspired by the pros, made for every gamer.