PatBO x Tresemmé
at New York Fashion week
OneStep to the runway.
In collaboration with TRESemmé, Brazilian fashion designer Patricia Bonaldi created a limited-edition collection of hair accessories to pair with the TRESemmé OneStep Stylers.
We created a suite of documentary-style films to show off the PatBo accessories and TRESemmé hair care products that would feature at New York Fashion Week, along with behind-the-scenes content during the runway show. With a Brazil shoot at the PatBo atelier and a New York shoot at the PatBo store, we captured Patricia’s inspiration for the collection, the variety of one-step styles, and the final looks that came down the catwalk.
See the collection at PatBo.com
Role: Copywriter.
With Enbe Lee (AD) and Jason Moses (CD).
