PatBO x TRESemmé
Writing a mini-campaign concept for a fashion and beauty brand collaboration…
In collaboration with TRESemmé, Brazilian fashion designer Patricia Bonaldi created a limited-edition collection of hair accessories to pair with the TRESemmé OneStep Stylers.
We created a suite of documentary-style films to show off the PatBo accessories and TRESemmé hair care products that would feature at New York Fashion Week, along with behind-the-scenes content during the runway show.
With a Brazil shoot at the PatBo atelier and a New York shoot at the PatBo store, we captured Patricia’s inspiration for the collection, the variety of one-step styles, and the final looks that came down the catwalk.
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Including scripts for docu-style spots at Patricia Bonaldi’s atelier in Brazil…
Briefs for production teams in Rio de Janeiro and NYC…
Product demo and talking points for celebrity hair stylist Lacy Redway…
And behind-the-scenes social copy for the collection’s debut at New York Fashion Week.
