CITIBANK
When the world is watching.
We’re often told that “it’s rude to stare.” Especially at anyone with a disability. But the Team Citi athletes heading to the Paralympic Games demand the world keep its eyes firmly on them and their accomplishments. An international 360 campaign appearing all over the globe, in 14 different languages. Featuring 48 Para athletes from 21 countries, and counting.
Role: Copywriter.
With Cleo Bess (AD), Jae Jung (Design), Rit Bottorf (CD), and Aaron Blazey (CD).
The Tokyo 2020 Paralympic Games took place 24 Aug — 5 Sep 2021.
Citibank
A step in the right direction.
Citi announced a billion-dollar initiative to help bridge the racial wealth gap in America. This 360 campaign highlights key efforts by Citi to address homeownership, entrepreneurship, banking, and credit among people of color. Produced Fall 2020, with Publicis NY.
Role: Copywriter.
With Camillia Ciappina (AD), Cleo Bess (AD), Rit Bottorf (CD), and Aaron Blazey (CD).
VO:
There’s a racial equity problem in America.
One thing that we can do to solve it is invest more in people of color.
If, 20 years ago, Black entrepreneurs were provided more lending, the U.S. might have generated up to thirteen trillion more dollars in business revenue, and created over six million new jobs each year.
What closing the racial wealth gap really does,
is create greater opportunity for the whole country.
With Action for Racial Equity, Citi is working to increase investment in Black-owned businesses.
Learn more at citi.com/RacialEquity.
VO:
Over the last 20 years, the U.S. economy might have gained up to sixteen trillion dollars if the racial wealth gap didn’t exist.
But it does. And it needs to end.
With Action for Racial Equity, Citi is working to:
Provide greater access to banking and credit in communities of color.
Increase investment in Black-owned businesses.
And expand homeownership among Black Americans.
Because closing the racial wealth gap creates a better, more prosperous future for everyone.
Learn more about Citi’s Action for Racial Equity at citi.com/RacialEquity
VO:
Right now, the average white household’s wealth is ten times that of Black families.
If we try closing this racial wealth gap today,
we, as a country, could generate up to five trillion more dollars in just five years.
With Action for Racial Equity, Citi is working to increase access to banking and credit in communities of color.
Because striving for racial equity is about creating a brighter financial future for everyone.
Learn more at citi.com/RacialEquity.
New York Times Print
Citibank
“Unprecedented times.”
Clients and agencies experienced a collective free-fall in 2020. Citibank rose to the occasion by working with corporate sponsorship partners to contribute to public causes locally and nationwide during the Covid-19 public health crisis.
Role: Copywriter.
With Gary Lim (AD), Cleo Bess (AD), Rit Bottorf (CD), Aaron Blazey (CD), and Jeremy Filgate (ECD).
No Kid Hungry
A donation campaign for No Kid Hungry for Giving Tuesday and the month of December. Print, OOH, digital, social, and partner posts with pro golfer, Justin Thomas.
This campaign resulted in:
The most successful #GivingTuesday in NKH’s history
The most website visits on a single day in NKH’s history
31% of total funds raised as a direct result of this marketing