MADE x PayPal
Writing the creative concept, voice & tone guide, interview questions, briefs, and social copy for a streetwear competition event.
A launch film for MADE, a platform championing the next wave of fashion talent in New York City. Unveiled as part of a MADE’s live event, the program spotlights a new guard of designers pushing boundaries in streetwear, mentored by two streetwear brand legends. This docu-style mini campaign featured designer interviews and event coverage that captured the momentum of running a fashion brand — an exciting blend of creativity and entrepreneurship.